India's preferred SUV brand: Maruti Suzuki's journey to becoming India's top SUV maker
Delhi : Competition from one manufacturer, Maruti Suzuki, is fierce as other automakers, including as Hyundai, Kia, and others, compete to win over buyers with high-end equipment, plush interiors, powerful engines, and attractive styling. As everyone is aware, Maruti Suzuki has been in the business of selling goods for a very long period, and as a result, public faith in the company has grown significantly. In many respects, Maruti Suzuki's current success may be attributed to this faith in long-lasting machinery with little need for maintenance. In a nation like India, where the middle class makes up the bulk of the population, expenses are more important than preferences or extravagance.
This is precisely where it excels; in addition to offering dependable gear, it also provides piece of mind thanks to the largest service network in the nation and receives excellent marks for customer satisfaction about the quality of service rendered.
If you take into account the aforementioned factors and distribute your SUV lineup across various price ranges, you may emerge as the nation's top-selling SUV manufacturer. This is not to say that Maruti Suzuki has no competitors; after all, the SUV market is a thriving one, and the Indo-Japanese automaker has fierce rivalry from companies like Tata, Hyundai, Kia, and Mahindra, to mention a few.
The SUVs that Maruti now offers include the Grand Vitara, Jimny, Fronx, and Brezza. Each approaches the term SUV differently and offers something unique. Since it has been selling well since its launch and is presently in its second generation, the Brezza may be considered a competitive small SUV.
With a rear end resembling a coupe and one of our favorite turbo petrol engines, the Fronx is the newest SUV on the marketplace and is perhaps one of the most attractive small SUVs available. The Jimny, often known as the "Mountain Goat," is a true-blue SUV that is equipped with four-wheel drive as standard.
