MediBuddy records massive growth; provided 1.27Cr online consultations in 2020
New Delhi : The Covid-19 outbreak has been a wake-up call for the Indian healthcare system. In the past times, telemedicine has not been used in response to public health crises, but times have evolved. However, in the context of Covid-19, telemedicine has provided quick access to primary healthcare online via call or video.
MediBuddy, India’s largest digital healthcare platform, records over 1.27Cr medical queries in 2020.The spread of the novel coronavirus has changed the landscape of healthcare consumerism, with patients embracing & engaging with the medical industry via new channels of communication.
India witnessed great significant advancements in the healthcare system. From making reasonable healthcare equipment to facilitating effective patient care, private companies & health tech start-ups in the country are evolving much more and playing a pivotal role in improving the country’s health system.
With the entire medical fraternity coming together to ensure the nation is healthy and not ill. Choosing wellness, over illness has become the new mantra. Patients are no longer passive participants in their health care, they are demanding transparency, convenience, access, and personalized products and services at nominal prices.The average customer satisfaction of 96% on the platform implies that MediBuddy has been able to connect with the public & address their needs.
To address the changing needs, MediBuddy implemented various models such as MediBuddy Gold, a value-based subscription that addresses the healthcare needs of the user & his/her entire family. A gold user can avail the benefits for consultations, lab tests & delivery of medicine and save up to Rs 9976/- annually. With a subscription-based approach the user addresses every minor & major health issue thus causing a behavioural change of adopting preventive healthcare & wellness over illness.
Via telemedicine, primary health care can be strengthened hence providing timely & accurate guidance to patients. It has been a fulfilling journey so far however MediBuddy believes that this is just the start. While the big cities led the medicine orders MediBuddy’s services, the brand has ensured that even small towns like Bishrampur, Manwath get access to healthcare and medicines & labs.
The digital healthcare platform has partnered with various accredited labs to provide home pick-up of the COVID-19 lab test. Additionally, MediBuddy launched a Coronavirus Risk Assessment Tool to help individuals assess the level of possibility of them being affected. The digital healthcare platform also introduced a new feature on its app to locate an available bed and ease difficulties. The MediBuddy COVID-19 Hospital Bed Availability Checker provides complete details regarding the availability of beds in real-time at nearby hospitals for COVID-19 patients.
MediBuddy is a 24x7 digital healthcare platform that connects patients to specialist doctors through chat, call and video. The mobile and web-based platform offers doctor consultations on the go. It is a partner to several leading enterprise customers in the country and helps millions of users access a wide range of sponsored healthcare services. MediBuddy members have access to inpatient, outpatient, wellness, fitness, and preventive care services offered by their network of healthcare providers. Accessible both as an online portal as well as a mobile app, MediBuddy gives members unparalleled, real-time access to all their health benefits anytime and from anywhere.
With diverse offerings for all stakeholders of the healthcare industry through a ‘phygital’ approach, MediBuddy makes discovering, accessing, utilising, and monitoring healthcare seamless, real-time, and virtually paperless, encapsulating user experience right from discovery to service delivery.
To strengthen its services and capabilities, DocsApp recently merged into MediBuddy, to create an entity that sits at the pinnacle of the healthcare industry. Established by ex IITians, Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints. The genesis of DocsApp was the realisation by its founders that access to a specialist doctor is a huge challenge in the country and mobile technologies can help in making healthcare services more accessible to people. The coming together of these two set-ups ensures that consumers across different segments have a platform to access a wide variety of healthcare services – from online consultation to tests to medicines.
At this point, the combined entity caters to the healthcare needs of 3Cr Indians & attending to the needs of over 34,000 Indian, daily across the length and breadth of the country. It has 10000+ experienced doctors online who become a part of the team after a rigorous 3-step verification process. The app connects patients to doctors across 18 specialists such as Dermatology, Weight Management, Sexology, Paediatrics, Gynaecology, Psychiatry, General Medicine & more, instantly via chat, video, or voice call.
Patients can also order medicines and book a lab test from the comfort of their home. One can save up to 60% through the app when consulting India's top doctors. The app is currently available in English and Hindi but the doctors on the app provide consultation in all Indian languages
The venture has so far raised $30 million from Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks, Fusian Capital, Milliways Fund LLC, Mitsui Sumitomo (MSIVC), Beyond Next ventures and Facebook’s angel investors, Anand Rajaraman and Venky Harinarayan.
MediBuddy- DocsApp’s pioneering work has been widely recognised by many leading entities:
● MediBuddy- Best Brand 2020 in Healthcare by ET Edge
● MediBuddy- Best Health & Wellness Solution by ET- Intelligent Health & Tech Awards 2020
● MediBuddy also bagged Marketing Campaign of the Year - #AapkaHealthBuddy & Award for Best Marketing Excellence in Health & Wellness Sector at National Awards for Marketing Excellence
● The online digital platform also bagged 3 coveted awards- Best Healthcare Entrepreneur of the Year, Best Marketing Campaign, Best healthcare start-up of the year at Healthcare Leadership Awards presented by ABP News in the year 2019
● Best healthcare startup company of the year, Best use of social media & Digital marketing in Healthcare, Best Marketing Campaign - #BaatTohKaro (DocsApp) & Best Healthcare Entrepreneur of the year- Satish Kannan at National Healthcare Leadership Congress Awards presented by Zee Business in the year 2019.
● The “Industry Achievement Award 2019” by Hurun Report.
● The ‘App of the Year 2017’ in the medical category by Amazon in association with Facebook.
● DocsApp has been a part of the Make in India Summit and the Telemedicine Society of India.