From adult content to mythology: ULLU founder launches new OTT platform

New Delhi : Vibhu Agarwal, who is known for launching the adult OTT platform Ullu, has expanded his wings with a new mythological OTT platform with the name 'Hari Om', which will be officially launched in June this year. It has been said that it will only showcase 'U' rated content which will be suitable for viewing of all age groups.

Amid rising global interest in India's heritage and history, the new OTT platform will cater the needs with content dedicatedly presenting Indian culture, heritage and history, including spirituality.

According to a report, the OTT will launch in June 2024 with a line-up of more than 20 mythological shows, including long and short format ‘U’ rated series, created for senior citizens, children and young adults, besides offering bhajans in both video and audio formats.

Furthermore, animated content focused on mythology will also be hosted on the OTT platform.

The line-up on Hari Om includes titles such as Shri Tirupati Balaji, Mata Saraswati, Chaya Grah Rahu Ketu, Jai Jagannath, Kaikeyi Ke Ram, Maa Lakshmi and Navgrah, featuring actors such as Sharad Malhotra, Rati Pandey, Yuktii Kapoor, Mrunal Jain, Vishal Karwal and others.

It would be interesting to see how people will respond to the new OTT platform.