Netflix to automatically cancel subscription under this condition

New Delhi : Netflix has decided to cancel the subscription of all the accounts which have been inactive for a duration more than a year. Starting this week, the company will send a notification to its customers asking them if they want to continue with the service, in case of no reply, the subscription will be cancelled.

With over 183 million paid memberships across the world, this isn't going to financially affect Netflix in the least.

In its announcement on Thursday, Netflix's director of product innovation, Eddy Wu, noted that “these inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand.”

"We're asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Wu added. “And we'll do the same for anyone who has stopped watching for more than two years.”

Inactive Netflix subscribers will get these reminders via emails or in-app notifications. After cancellation, Netflix will hold onto their account details, profiles, favourites, and viewing preferences for another 10 months, if they choose to return.

Well, no matter what, the move will definitely bring some positive feedback for the company from the existing customers because it will eventually save their money.