Fitbit Premium extends free trial for 90 days amid Covid-19 pandemic
New Delhi : Fitbit Premium service has been extended with a 90 day free trial for its new users on the Fitbit app. Earlier, the users used to get the free trial for seven days.
Interestingly, the free trial is also available in India and gives access to a host of specialised features including personalised health insights, health guidance, advanced sleep tools, and more.
The main aim behind this offer is to help users to stay fit especially during the SARS-CoV-2 (novel coronavirus) pandemic. Currently, 30 states and Union Territories in India have been put under a strict lockdown, where the citizens are advised to stay indoors to curb the spread of the pandemic.
Fitbit CEO James Park wrote a note to explain the motive behind 90-day free trial; he claimed that the prime aim is to enable users to stay fit and manage stress by staying active, eating nutritious foods and sleeping well. To achieve this, the company is offering 40 new pieces of premium content free in the Fitbit app, the note added.
"For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves,” Park added.
The company also announced that in the regions where Fitbit Premium service is not available, the users there can simply enjoy the free trial of the workout videos available on the app. The company is offering free streaming of the workout videos for a similar 90-day period.
Users in India who have already exhausted the free trial of the Premium service can further renew their subscription via the Fitbit app. The monthly premium service is currently available for Rs. 819 and the annual package is priced at Rs. 7,000.