IPL 2020: Dream 11 agrees for 1-year title sponsorship contract

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Title Sponsor for IPL 2020
Title Sponsor for IPL 2020

New Delhi : Sports Fantasy platform Dream11 has agreed to take the title sponsorship of upcoming season of IPL 2020 in UAE under a 1-year contract. The latest season of IPL will be played from September 19 to November 10.

Dream11 on Tuesday outbid Byju’s and Unacademy to emerge at the top, bagging the rights for Rs 222 crore to be the title sponsors of the cash-rich Indian Premier League, replacing Chinese mobile giants VIVO.

According to a news report by India Today, Dream 11 has agreed to go in a partnership with BCCI that will officially end on December 31, 2020.

Another report by news agency PTI claims that the company was negotiating with BCCI for a three-year contract, making VIVO disappear till 2022.

"It was always clear that the highest bidder may not get the title rights (it was specified by the BCCI before accepting the Expression of Interest from bidders)," a veteran BCCI official, privy to the development, was quoted as saying by PTI on conditions of anonymity.

"Having said that, Dream11 has bid the highest and are still favourites to get it, a few issues are still being ironed out before an official announcement comes," the official added.

VIVO has been removed from the title sponsorship of the event after a sentiment against Chinese apps and companies was registered in the nation.