Amazon enhances security with face, fingerprint, and PIN sign-ins

Delhi : Amazon has introduced passkey compatibility for browsers and iOS mobile shopping apps, which is a huge step towards enhancing consumer ease and security. Customers can use this new functionality to set up passkeys in their Amazon settings so they can log in to their accounts using well-known authentication techniques like their face, fingerprint, or device PIN.

The goal of this change, according to Amazon's senior vice president of e-commerce Dave Treadwell, is to give customers an easier-to-use Amazon experience while also enhancing security. Amazon views passkeys as a promising step towards a more secure and password-free internet, despite the fact that conventional passwords won't be replaced anytime soon.

All Amazon customers using web browsers can now access this new function. With plans to soon add support for the Android version, it is also being gradually added to the iOS Amazon Shopping app.

How is Passkey put to use? 

Passkeys have a benefit over conventional passwords since they are more difficult to remember and write down, which lowers the danger of unauthorized access. A customer's use of a passkey on their device serves as compelling evidence that they own and are capable of unlocking it. It is no longer necessary to utilize information that can be easily guessed, like names or birthdays, or to memorize complicated passwords.

The same methods that users use to unlock their devices—fingerprint, face scan, or lock screen PIN—can also be used to sign into apps and websites. Compared to passwords and one-time codes sent via text message, which are vulnerable to phishing attacks, this method provides an additional layer of security. The move by Amazon to allow passkeys is in line with the general industry trend of improving security while streamlining user authentication.