Apple indirectly bribes customers with promotional offers. Here's how

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Representational Image
Representational Image

New Delhi : In an attempt to increase prospective customers and regain old ones, Apple is now allowing iOS, macOS and tvOS app developers to offer discounted subscriptions to past subscribers. By using receipt validation, developers will be able to identify subscribers who have turned off auto-renewal so that they can act quickly with a promotional offer in an attempt to win them back before the end of their current subscription period, MacRumors reported.

"Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a previously subscribed customers to help win back subscribers who have cancelled their subscriptions," Apple updates in a blog. 

Similar to the introductory offers for new subscribers, promotional offers for previous subscribers have been made available in three categories, free, pay as you go and pay up front. 

The "free" category would allow users to access their subscription for free for a specific duration, the "pay as you go" option would allow customers to pay a promotional price for each billing period for a selected duration and the "pay up front" choice would have to pay a one-time promotional price for a specific duration. 

As the period of promotion comes to an end, the subscription will auto-renew at a standard price, according to Apple.  To inform, Apple first announced this change in its iOS 12.2 beta release notes.