Instagram starts testing subscription feature to enable content creators earn money

New Delhi : In June 2020, Facebook had launched subscriptions to help content creators earn money and now the business model has expanded to Instagram.

With Instagram Subscriptions, Instagram aims to help creators on its platform "develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits," and, once the followers get subscribed to creators, they get the benefits of Subscriber Lives, Subscriber Stories, and Subscriber Badges. You can watch the video below by Instagram head Mr. Adam Mosseri explaining these features.

Instagram Subscriptions will be initially available to a limited number of creators in the US, including @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv. However, Instagram said it plans to expand this feature to more creators over the next few months.

The subscription button will be available on the content creators profile that will enable a recurring income to them. Instagram has said that they will not charge any fees till 2023.

The company has not revealed that if this will be rolled out globally. Currently, the testing is being done in the United States only.