LG officially begins sale of rollable OLED TVs

New Delhi : LG Electronics has officially started selling its highly-touted rollable OLED TV in South Korea.

The LG Signature OLED R, model name RX, can be purchased from the seven premium consumer electronics stores in the country. The company has priced it at 100 million won, approximately $87,000.

The 65-inch OLED screen can be hidden away in an aluminium base when the TV is turned off but rolls up for viewing when turned on. The screen can also be rolled out partially to be used as a dash board.

Interestingly, the new OLED-TV comes with a premium wool speaker cover by Kyadrat of Denmark. Customers can also engrave their names or a message on the aluminium base.

The LG Signature OLED R is produced at the company's Gumi facility in South Korea where it produces high-end TV models. In May, it shifted two of its six production lines at Gumi to Cibitung, Indonesia as part of global restructuring efforts to increase efficiency. 

The first prototype of rollable OLED TV was featured by LG in CES 2018. An alternative version, where the panel rolls down from the ceiling, was shown at CES 2020 earlier this year.

The TV was launched in June this year and now the company has started selling the device in market.