Smartphones to go cheaper in 2019: Here's the reason

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Representational Image
Representational Image

New Delhi : Smartphone market is growing bigger day by day and India is a country where the scope of mobile phone is high. Global brands like Samsung and Xiaomi are making best efforts to churn the most out of the potential market. For some time both the brands have been struggling hard to win major market share in pan India and Xiaomi grabbed most of 2018. 

However, Samsung, has plans of changing that conversation with the launch of their ‘M-series’ phones which will only be available for sale in India, this year. From the competition of megapixels to launching device, smartphone companies have already shown increasing interest in enticing the Indian consumer who is more prudent than in many other countries.

Experts say that the sale of M-Series phones will be limited to being online, either through the official Samsung portal or via Amazon. According to Asim Warsi, the global vice president at Samsung India, the India-first phones will be priced between ₹10,000 to ₹20,000 and in exchange, the phones will have chunkier batteries but they’ll be equipped with features like quick charging.

Just being ‘cheaper’ won’t be good enough because offering ‘value-for-money’ works better in the Indian market as proven by Xiaomi’s success with its budget brand Redmi and OnePlus’ domination of the premium smartphone segment.

Apple, known globally for its iPhones but yet to find its footing in India, is the exception to the rule. It’s finally going down the ‘Make-in-India’ path by announcing that it will be assembling its ‘high-end’ devices locally.

But, all the other players will be in direct competition with each other and that will inevitably drag prices down.

Xiaomi is planning to separate Redmi as a sub-brand. The reason behind this is that POCO, under sub-brand under Xiaomi will focus on ‘affordable flagships’ and Redmi will focus on the ‘budget’ smartphones.

On the contrary, Asim Warsi, Senior Vice President with Samsung India told, “We are here to serve all consumers, IANS, “We are here to serve all consumers, from flagship premium and luxury to mid-range, affordable and popular smartphone segments. Being a full-range player, we have a full deployment and infrastructure in place in the country.”

The win-win strategy of different mobile phone brands will benefit Indian consumers who want to buy smartphones at cheaper rate than ever before.