McLaren looks to SUV for future growth but profits still priority
Delhi : It is not a matter of if but when McLaren will release an SUV, but the manufacturer of some of the world's most daring sports cars is taking its time before introducing its first-ever SUV model. The UK-based supercar manufacturer will continue to focus on boosting profitability until its SUV launch, which is not anticipated to happen until 2028.
Just a few years ago, a McLaren SUV would have been fairly unthinkable. But then again, SUVs from Lamborghini, Bentley, Aston Martin, and Ferrari were all unanticipated. However, each of these companies has previously released its own SUV model, leaving McLaren as one of the few supercar manufacturers without a model in this body style.
Despite the fact that McLaren's plans for an SUV were previously announced, the company does not want to be associated with herd mentality. "We won't enter this market till we have a firm plan in place to turn our main business profitable. The earliest launch date I can envision today is 2028, according to CEO Michael Leiters, who also hinted that this particular model will be totally powered by batteries in a recent interview with Automotive News Europe.
Having an all-electric McLaren SUV is a significant diversion from a tried-and-true course. It is also a sizable request. "EV technology is not yet developed enough for a supercar. By the end of the decade, battery technology will be advanced enough to make a lightweight sports car that will satisfy McLaren.
Will the McLaren SUV even be an SUV, though? McLaren isn't emphasising the body type just yet, just like Ferrari refrains from calling its Purosangue vehicle an SUV. Instead, it describes the model that is now in development as one that uses "shared performance" with extra seats.
A large car at a big price
Even supercar makers may see the benefits of switching to SUVs. Consider the Lamborghini example. The Urus has been a powerful force all around the world and has assisted the Italians in setting records for income. It sells 50% of all Lamborghini models sold worldwide. The Bentayga SUV, which represents about 42% of the brand's overall sales, is another option.
The loss for McLaren Automotive Group increased to over $443 million in 2022, in stark contrast. The business sold 2,188 units this year, which is much fewer than the record-breaking 4,806 units it sold last year.
