Tesla's influence on Lexus: Electric car manufacturing lessons

Delhi : Multiple electric vehicles from Lexus are slated to be on sale in 2026 as part of the company's big EV onslaught. The endeavor is challenging, though, because both the mass-market and the luxury segments already have a number of competitors. To lead the brand through a significant EV revamp, according to Watanabe, is a challenging task.

Lexus will showcase a concept at the Japan Mobility Show next month that will preview its next-generation electric car, which is expected to appear in 2026. According to the company, a modular architecture would be used to construct the next-generation EV. Along with a newly redesigned software platform, it will also have drastically modified production techniques. We've given priority to vehicles as well.

According to reports, he added, "We have also prioritized vehicle design to embody the essence of Lexus, while also adding that the auto company plans to make it as simple and easier to build as possible." Modifying and reevaluating our production processes will be one of our first measures, he said.

By as much as possible commoditizing the hardware, Lexus hopes to reduce production costs with the modified production procedure. It is apparently attempting to compete with BYD and Tesla, the market leader in electric vehicles. Watanabe didn't hesitate to acknowledge that Lexus had a lot to learn from the US electric car giant, despite Tesla being a potential rival.

It's interesting to note that Toyota was once a significant partner of Tesla. It will be intriguing to watch whether Lexus applies that knowledge to its own EV efforts. According to the article, Toyota is developing the production method, and Lexus will gain from it. Giga-casting will be used as a production technique, significantly lowering the number of components. Additionally, it is said that the cars will self-propel through assembly lines.