‘Amul girl’ may debut for merchandise too
New Delhi : The adorable Amul girl could soon find her way into living rooms and kitchens, beyond the topical ads on newspapers with the dairy major mulling over launch of merchandise based on her.
According to a top company official, once Amul takes a decision in the next 2-3 months, a range of items ranging from key rings to fridge magnets and polka dot frocks may be sold over its 8,000 Amul milk parlours across the country.
Amul girl has commented on everyone across the globe and nobody has displayed anger.
Amul India 3.0, the third edition, is a unique take on 50 years of India’s history, the highs and lows, through the eyes of the adorable little Amul poppet.
The Amul girl has over the years covered the nation’s concerns and obsessions, specially politics, Bollywood and cricket.