SONY SAB TV gets a makeover: New logo, fresh shows, refreshed show line and more

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Actor Varun Dhawan announces new, updated SONY SAB TV
Actor Varun Dhawan announces new, updated SONY SAB TV

New Delhi : Refreshed and re-energised, brand new avatar for SONY SAB TV has been unveiled. With Varun Dhawan as the smile ambassador, the new look was revealed at the famous TV show 'Tarak Mehta Ka Ooltah Chashmah' on Tuesday (June 13) at 8.46 PM.

What's New in the new SONY SAB?

  • New logo, on-air packaging, brand films
  • Fresh line up of shows with refreshed flavor of comedy
  • New tagline – Haste Raho India
  • Varun Dhawan as SAB’s Happiness Ambassador
  • Robust and fresh new line-up of shows in the pipeline

The channel promise of 'Haste Raho India' (keep laughing India) is being brought alive through a series of brand films anchored by Varun against a fresh and energetic foot tapping music track.

The new brand personality is aligned to changing aspirations of new India.

The laughter movement is being driven by a line of shows with refreshed flavour of comedy, while keeping the core of the content intact.

The recently launched ‘Sajan Re Phir Jhoot Mat Bolo’ along with upcoming line up of shows like ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’ will herald a youthful, contemporary and relatable feel.

Watch Varun Dhawan TVCs for SONY SAB new identity: