MunchFit impresses at AAHAR food festival

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MunchFit impresses at AAHAR food festival (Image: Ankit Pal)
MunchFit impresses at AAHAR food festival (Image: Ankit Pal)

New Delhi : MunchFit is determined to make the millet-based snacking next best healthy choice in snacks; and reaction from people at AAHAR food festival in Pragati Maidan, Delhi has affirmed that the company is on the right track.

We visited the counter and were greeted by the directors of the company – Mr Afzal and his better half. Our first impression on the snack there was uplifted by the courteous nature of the two and their all-time smiling gestures. The energy was getting reciprocated on the audiences coming to their counter. Every single visitor at their counter was amazed and delighted to know that a millet-based snack could be so tasty and healthy at the same time.

"People coming at the counter could be our potential customers and the way people are appreciating the snack, Munchfit will soon be seen in all the houses," told Mr Afzal.

Since the company is still in the early phase of launch, we queried about how famous they have grown in this short span. Replying to this, he expressed his gratitude to the AAHAR Food Festival which is helping in giving the company much needed recognition with a good number of foot fall.

"Being present at the food festival, it is a good boost for the brand as people visiting here are getting to know more about the brand and with free sampling, they are getting to know about it from the roots," he said.

Talking about the future plans, Mr Afzal said they are soon launching the snack at India's business city – Mumbai. And before that the company has also launched a brand-new box packaging of the snack.

MunchFit has a mission to make snacking a healthy part of modern lifestyle and we believe it will soon achieve its target with the determination and consistency the owners are offering with a continuous upgradation of product based on suggestions from the audiences.

AAHAR food festival is being held at Pragati Maidan in Delhi. You can also visit the MunchFit counter to taste the healthy snack and know more about it from the owners themselves.