From Indian Grains to Cold-Pressed Oils: RAYA’s Food Philosophy Draws Attention at International Health & Wellness Expo 2025
New Delhi : The 8th International Health & Wellness Expo began today at Bharat Mandapam, Pragati Maidan, bringing together exhibitors from across the health and wellness sector. The event features a range of products and practices, including organic foods, AYUSH offerings, and yoga-based initiatives. Among the participants, health food brand RAYA drew early interest for its booth design and clear focus on ingredient-driven products.
Running through July 13, the Expo serves as a meeting point for wellness-focused businesses and consumers. RAYA’s booth, marked by matte black packaging, copper-toned lettering, and textured paper, stood out for its simplicity and clarity. On the first day, the stall saw steady footfall, with visitors stopping to learn about the brand’s small-batch offerings made from whole ingredients such as Indian grains, cold-pressed oils, and unrefined cane sugar.
The team behind RAYA focused on sharing their sourcing and production practices, often engaging visitors in conversations about food preparation rather than promotion. “We wanted to bring back a way of preparing food where every step is deliberate, like it was in the kitchens we grew up in,” said Madhavi Gupta, the brand’s founder. “It’s about keeping things simple and consistent, not chasing fads.”
RAYA’s approach resonated with several attendees, including editors and retail buyers. “They didn’t push a sale,” said Aniket Sardhana, a food editor who visited the booth. “They simply explained how they make everything, and you could see the care in every step.” The brand’s offerings, ranging from snacks to wellness blends, combine traditional Ayurvedic ideas with modern nutritional thinking, targeting consumers looking for familiar, whole-food options.
The brand is preparing a rebrand for August 2025, with updated packaging and a new website (https://rayalabouroflove.com/). Buyers saw potential for the new look. “The packaging fits well in premium stores,” said Nikhil Sinha, a buyer from Mumbai. “The focus on whole ingredients gives it an edge for certain shoppers.”
Many visitors engaged with the team to learn more about the products and how they’re made. “Their products use ingredients you’d find in Indian homes, and you can tell there’s a lot of care behind how they’re made,” said Suditi, a visitor. The Expo offered an opportunity for direct interaction and product sampling that isn’t typically available elsewhere.
At RAYA, the focus remains on how the food is made rather than on chasing rapid growth. For founder Madhavi Gupta, the brand’s approach comes from memories of kitchens where ingredients were handled with care and every step mattered. At the Expo, the team continues to engage visitors with conversations and tastings at their booth in the food and wellness section, which remains active through July 13. With a rebrand around the corner, RAYA is preparing to connect with a wider audience that values intention and integrity in what they eat.
