Flix enters the billion-viewer market, launching in India in 2024

Delhi : The firm has described its strategies for maintaining expansion in order to realise its long-term goals. Upcoming milestones include the launch of Flix Bus operations in Chile in the second half of 2023, followed by India in 2024. Buses play a significant part in India's transportation system, and the corporation understands India's potential for expansion given that its market is larger than that of Europe, Turkey, and North America combined.

In a statement released by the firm, co-founder and CEO of Flix Andre Schwammlein stated, "We are sure that our special business model, which involves collaborating with small- and medium-sized local bus partners, and our technology for planning, booking operations, and pricing, would be a successful fit also in India. We will create the most competitive bus network in this area with a heavy emphasis on standardisation and safety. We are prepared to make large investments in the neighbourhood market, generate employment, and pursue market leadership.

The green buses offer Wi-Fi, comfy seats with plenty of legroom, air conditioning, power outlets, and general cleanliness and safety to its passengers. According to the firm, the average age of buses in the worldwide Flix fleet is believed to be 4-5 years. 

Additionally, the business plans to roll out its seat reservation system, which is already accessible in most nations, throughout all of its regions.

The business has already started the process of creating a local team in India and has chosen Surya Khurana, a managing director with extensive knowledge of the mobility sector, for the position. Khurana and the Delhi-based local team will be seeking for more motivated personnel as well as regional bus partners in the coming months. The company's business strategy is a key driver for this objective. By entering the Indian market, Flix hopes to generate a sizable number of employment and help to the economic prosperity of the whole nation.