Adding taste to millet-based snacks is Munchfit

  • Facebook
  • Twitter
  • Reddit
  • Flipboard
  • Email
  • WhatsApp
Adding taste to millet-based snacks is Munchfit (Image: Ankit Pal)
Adding taste to millet-based snacks is Munchfit (Image: Ankit Pal)

New Delhi : An Indian company named Magnum Foods and Snacks Pvt Ltd recently launched its millet-based snack brand 'MunchFit'. Since millet is one of the healthiest things to eat, making a snack that is both healthy and tasty is its founders' dream.

The brand has been founded by Shubhangi and Afzal, who have been in the hospitality business for a long time; they know exactly how to take care of people's taste and now they are delivering their experience in form of millet-based snacks in six different flavours – each unique in its own way.

The snacks are made for the people and by the people as the flavours have been modified as per the end consumer's need.

Afzal said, "They had received feedback on the Peri-Peri flavour that it needs to get a little perverse according to the Indian palate, and the company worked upon it to make the right changes, converting the flavour into something that customers like."

Even though everyone knows millet's health benefit, the biggest challenge remains its taste. Shubhangi recalls how in older times, grandma used to cook millet chapati and everyone used to think how will we finish it because of its bland taste.

'MunchFit' has addressed the issue and each snack produced under the brand is both tasty and healthy.

Shubhangi is herself a fitness enthusiast and she has also taken care of the fitness of her end users eating MunchFit products.

Talking about the health awareness of millets, Afzal notified that the benefits of millets are also being supported globally. "United Nations has announced 2023 as International Year of Millets, the Central government is also promoting millet," said Afzal.

He also spoke about the response of the people on the product. "There are many brands which are offering baked products like Lays and Too Yumm; but what matters is the repeat orders and when we speak about MunchFit, we are just four months old in the market and we are already getting repeat orders," Afzal noted.

MunchFit products come in a lot of Indian flavours and Shubhangi explained why western flavours have been given a back seat. She said, "After doing a lot of research in the Indian market, we observed that people may like western flavours in a short span but when it comes to long term people were found looking for Indian flavours and the company went with it."

"There are lot of products coming in the market with western flavours but the success rate of them is very less," Afzal added.

The product has been priced reasonably at Rs 40 per packet.

So, if you are the one who likes to munch things and still wants no compromise on health then MunchFit is a must-try product for you.

Read more about the snack on