Google unveils 'Product Studio' tool enabling AI-driven product imagery creation

Delhi : Product Studio is a new service from Google that makes it simple for retailers to generate original product photography. Within Merchant Centre Next, the company's streamlined platform for companies to control how their items appear on Google, the merchants will be able to produce product pictures.

The benefits of generative AI are now available to businesses of all sizes, according to a blog post published by Google on Tuesday. "Our new Product Studio, designed with Google's AI Principles top of mind, brings them to them, helping them easily create unique and tailored product imagery for free and get more value from the images they already have," the company said.

The business added that Product Studio enables retailers to develop free product pictures and maximise the use of their existing photographs. Users don't have to pay for fresh photo sessions to produce new material. Businesses may also easily eliminate a complicated backdrop using Photo Studio. In addition, the application can be used to enhance the quality of small or low-resolution photographs without having to reshoot a product.

In the coming months, merchants in the US will be able to use Product Studio through Merchant Centre Next. According to the business, retailers utilising Shopify's Google & YouTube applications will also have access to these functionalities. By integrating all insights reports under the Performance tab, Google is also facilitating merchants' access to and understanding of their performance.

Now, retailers can see all of their top-selling goods in one place, as well as what companies show next to them and even how customers engage with their neighbourhood stores on Search and Maps.